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We are driven by values that shape every decision, every recommendation, every result.
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We believe growth comes from character before tactics. That’s why FABO is built around ownership, ambition, and radical honesty.
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We structure ourselves to be dependable partners, not vendors. Senior-led teams. Deep eCommerce experience. A way of working that feels closer to an in-house team.
03
Because choosing the right agency isn’t about channels or tools. It’s about people you trust to take responsibility, challenge assumptions, and build something that lasts.
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Our strong bonds with partners.
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Recognitions
Awards aren’t everything—but they do say something about expertise. At FABO, we focus on being the best agency, not the biggest. That shows in the results our clients achieve, including industry recognition: 3 out of 5 finalists in “Best eCommerce under 100 million DKK” at the Danish E-commerce Award 2024 were FABO clients.
Awards & Recognitions
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Choosing the right agency is all about people.
That's why we've assembled a senior-led team of knowledgeable consultants with deep eCommerce experience. We work closely with our clients – as an in-house team, bringing experience from the industry's strongest cases.
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Our story in short.
Frederik and Christian, lifelong friends, experienced frustration through their eCommerce network with the agencies' lack of depth and know-how.
Originally heading towards traditional consultancies, they dropped out of university to found FABO – with the mission of becoming the McKinsey for eCommerce.
Today, we drive growth by translating insights, data and our own frameworks into action plans, hiring senior people and continuing to specialize in lifestyle brands & retailers to create cases that others cannot match.
Partners with the fastest growing brands.
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We differentiate ourselves by a keen focus on fashion & retail.
Our mission.
Give eCommerce brands a trusted partner that can scale revenue profitably from 7 to 8-9 figures per month. A partner that understands how to build a strong brand and has a proven track record of doing so.
Our vision.
Become the leading growth agency for eCommerce lifestyle brands and retailers in Europe. Never giving up on our values.
Our values.
All decisions are based on our 3 core values: Dependable Character, Competitive Greatness and Sincere Honesty. We believe that collaboration is successful when we: 1. Take extreme ownership. 2. Are ambitious on behalf of the client. 3. Are brutally honest in our advice.
Book an intro call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 250.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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