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Mastering acquisition efficiency, customer lifetime profit, and operational resilience.
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We help ecom companies go from scale-up to enterprise value by mastering three elements: lower NC-CPA, higher retention, and risk mitigation.
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Refined through years of hands-on growth work, the FABO Framework brings structure to scale. So performance improves while risk goes down.
The challenges we solve with the powerful FABO Framework.
Navigate the three steps of the ecom value formular
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Intro
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Analysis
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Strategy
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Collaboration
Team
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We start the collaboration by understanding your business.
We have a targeted qualification process to ensure that we only work with brands where we can really make a difference. During the introductory call, we ask questions that give us the necessary insight into your business – and form the basis for a follow-up meeting if there is a good match.
Initial dialogue & analysis
- Intro call: Understand the brand's current positioning and growth potential
- Theory of constraints: Identify the biggest bottleneck holding your business back
- Goals: Define clear financial and non-financial goals.
- Match clarification: Only with the right match do we invest +50 hours in a brand strategy
- Access: Access to all systems followed by review of existing marketing data
Brand strategy
- Technical audit: Audit of campaign structure, tracking & attribution to ensure a scalable foundation
- Communication & offers: Sharpen value proposition & build offers based on market sophistication
- Creative Funnel: Identify gaps in storytelling & creative formats on social
- Creator & organic strategy: Create a scalable flow of branded content through creators and organic content
- Team structure: Advice on team and resources for brand strategy execution based on experience from best cases
Onboarding & prioritizing
- Persona analysis: Understand our ideal customer type (ICP), their pains, desires and purchasing motives
- Market Analysis: Identify Trends & Market Direction
- Financial goals: Set budget & financial goals with ongoing follow-up
- Priority list: Create clarity through a prioritized list of key actions
- Kick-off meeting: Onboarding learnings, practical elements & short/long-term goals
Execution & ongoing collaboration
- Execution: Execution & advice on agreed channels
- Workshops: Workshops for your specific bottlenecks
- Reporting: Creative bi-weekly reporting & monthly strategy and financial review
- Hard metrics: Increased top & bottom line, LTV:CAC Ratio, Yearly Revenue Retention-% etc.
- Soft metrics: Development in Share of Search, the ability to attract influencers, internal resource optimization, etc.
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We create a plan that ensures we make the right choices for you.
As an eCommerce owner, there is nothing more frustrating than wasted resources and a marketing setup that hits a plateau every time adspend increases.
Based on Denmark's fastest growing eCommerce cases, we create a clear plan based on your data for how you attract new customers, increase lifetime value and build the right team to execute.
Content of Brand & marketing strategy.
Our framework breaks through performance pleateus. We reduce your cost per new customer acquired, increase lifetime profit per customer and acquire it in the shortest possible time, while minimizing risk.
We prioritize a close collaboration that develops over time.
The best collaborations are based on mutual respect, ongoing sparring and a common ambition for growth. We prioritize close dialogue and a proactive approach, where we solve your bottlenecks time after time, optimize resources and ensure progress.
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Ongoing effortss
- Daily communication: We need to get completely under the skin of our customers' businesses, and therefore we typically have daily communication with them.
- Bi-weekly & monthly reporting: Bi-weekly creative reporting as well as more comprehensive monthly reporting keeps everyone up to date with strategy, financial performance, upcoming campaigns, etc.
- Workshops: Specific workshops for specific bottlenecks that are holding you back from growth
- Campaign strategy: Campaign strategy, budget & creative strategy for important events
- Brand strategy: A thorough brand strategy is prepared annually.
How we track a collaboration
- Hard metrics: Increased top and bottom line, LTV:CAC Ratio (12 months), Yearly Revenue Retention-%, Budget & other key figures that show whether the business is growing profitably
- Soft metrics: Development in Share of Search, the ability to attract the right influencers, team structure and optimization of resources in your eCommerce
- Tools to measure hard metrics: Shopify, Triple Whale, ProfitMetrics, Klaviyo, FABO self-developed templates
- Tools to measure soft metrics: Google Keyword Planner, IG/TikTok analytics / Social Blade for organic performance, DMs from influencers, management time on high-leverage tasks and produced content.
Your dedicated team structure.
The team on your case is 100% specialized in eCommerce and lifestyle brands. It provides a depth of knowledge that others cannot match. We are typically 5 specialists who act as an extended arm of your team with experience from Denmark's fastest growing brands, but at a fraction of the price for an identical in-house setup.
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How does your brand develop when you collaborate with FABO?
Our framework breaks through performance pleateus. We reduce your cost per new customer acquired, increase lifetime profit per customer and acquire it in the shortest possible time, while minimizing risk.
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Scales with front-end profitability. In other words, we scale your ad spend, while first-time buyers remain profitable.
Retention strategies increase the lifetime profit per customer and procures it in the shortest possible time. Our approach goes beyond Email & SMS – we focus on building a more comprehensive owned media setup that increases LTV.
Advice based on own growth cases and help with the insourcing of key positions to increase your business value and minimize risk. Regardless of whether you want to sell or not, the goal should be to make your business "sellable" - only then, with the systems under control, will you have a machine with enormous value.
Balancing strategy & execution.
The balance between strategic insight and hardcore execution. Between commercial goals and branding - because the real world is just more nuanced.
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Scales with front-end profitability. In other words, we scale your ad spend, while first-time buyers remain profitable.
Retention strategies increase the lifetime profit per customer and procures it in the shortest possible time. Our approach goes beyond Email & SMS – we focus on building a more comprehensive owned media setup that increases LTV.
Advice based on own growth cases and help with the insourcing of key positions to increase your business value and minimize risk. Regardless of whether you want to sell or not, the goal should be to make your business "sellable" - only then, with the systems under control, will you have a machine with enormous value.
Fulfilling your ecommerce setup.
FABO is the last piece in your marketing setup that ensures clarity and prioritization. We create synergy between channels, maximize growth and allocate resources towards what drives the business forward.
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Find inspiration in our presentations.
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Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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