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Turn customers into long-term growth.
Retention is where the real economics of eCommerce are built. FABO helps brands create a structured lifecycle that keeps customers engaged long after the first purchase—through owned channels like email, SMS, and data-driven personalization. By building stronger relationships and repeat purchasing behavior, retention increases lifetime value and turns every acquired customer into a more profitable asset for the business.
Our strong bonds with partners.
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Learn the framework behind Denmark's fastest growing lifestyle brands.
We help ecom companies move from scale-up to enterprise value by mastering three elements: lower NC CPA, higher retention and risk minimization.
Getting new customers is always an investment -- but many e-commerce companies overpay.
Your CAC will never be 0. But your LTV can always be increased. We follow the principle of never paying for a customer more than once.
We identify opportunities, create clarity and prioritize by translating knowledge from Denmark's leading eCom cases.
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
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