Senior E-mail Marketing & Retention Specialist | Jobs

Introduction.

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Ready to Scale Europe’s Best eCommerce Brands?

FABO is an award-winning, fast-growing eCommerce growth house. Since we started in 2021, we have become a prominent player in the market. We work with market-leading brands such as SUIT CLUB, Clarins, Caspara, and Designby Si, and we are a Klaviyo Platinum Partner. Our mission is to become Europe’s best growth house in eCommerce. We invest heavily in research, development, and our people’s expertise so we can stay ahead of new technologies and methods.

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Right now, you have a unique opportunity to play a decisive role in the growth and internationalization of some of Denmark’s fastest-growing eCommerce companies, while helping build an Email Marketing product with the ambition to be among the best in the world.

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Your role.

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Lead Email for Brands That Are Going Places

We are looking for a Senior Email Marketing Specialist who will take ownership of some of FABO’s largest and most important clients and become the right hand of our Head of Email & Retention, Anna Sophie, one of Denmark’s leading Klaviyo experts.

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You will be a central professional profile on the team, combining strategy, client dialogue, and hands-on execution. You will work with larger, international, and at times complex client setups, and you will be deep in Klaviyo yourself: flows, segmentation, campaigns, data, testing, copy, and performance.

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You will also love the clients as much as the platform. You will be curious about their vision, strategy, brand, customer journeys, and commercial goals, and turn that understanding into concrete solutions that deliver results.

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You will work closely with Consulting & Strategy Managers, Paid Social, Paid Search, Influencer Marketing Specialists and the rest of the E-mail & Retention team, and with Anna Sophie to develop our frameworks, methods, processes, and professional standards. Our ambition is to build an Email Marketing product that can compete with the best international eCommerce agencies.

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This role does not move you away from execution. We are looking for someone who thrives at combining a high strategic level with hands-on work across all core areas of Email Marketing.

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You can work from our head office on Aarhus Ø, our co-working space in Copenhagen C, or remotely from home. We offer flexible working hours and aim to create an environment where we challenge each other, have fun, and deliver together. We specialize exclusively in eCommerce, so you will build deep expertise in B2C, D2C, Email Marketing, and Retention.

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Your task.

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Where You Make the Difference

Strategic ownership: Own the strategic and professional responsibility for Email Marketing and Retention at some of FABO’s largest clients.
Client relationships: Build strong client relationships and understand their vision, strategy, brand, customer journeys, and commercial goals.
Strategy development: Develop Email Marketing and Retention strategies focused on performance, customer loyalty, and customer lifetime value.
Hands-on execution: Execute across all core aspects of Email Marketing in larger, complex client setups.
Klaviyo setup: Plan, set up, and optimize campaigns, flows, segmentation, lead generation, and automations in Klaviyo.
Lifecycle and testing: Work with lifecycle marketing, testing, analysis, copy, and performance optimization.
Insights into action: Turn data, research, and customer insights into concrete hypotheses and action plans.
Reporting: Report and present performance and recommendations to clients.
Framework development: Work closely with Anna Sophie to develop new frameworks, processes, and best practices.

You're a match if.

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Are You Our Next Klaviyo Nerd?

Agency background: You have agency experience and have worked with B2C and/or D2C brands where Email Marketing and Retention play an important role.
Email and Retention experience: You have strong experience with Email Marketing and Retention.
Complex cases: You have worked with multiple clients and complex eCommerce cases from agency work.
Klaviyo expertise: You have strong Klaviyo experience and enjoy opening a complex setup to understand how flows, segments, data, integrations, campaigns, and customer journeys connect and where they can be optimized.
Hands-on mindset: You love hands-on execution and do not want to move away from the craft.
B2C and D2C understanding: You understand these businesses and can connect Email Marketing to the client’s overall business.
Client dialogue: You enjoy direct client dialogue and can challenge clients constructively.
Analytical and commercial approach: You combine creative understanding with an analytical and commercial approach.
Ownership: You work independently, proactively, and take strong ownership.
Development drive: You are motivated by developing clients, colleagues, and the product itself.

Our recruitment process includes a conversation with our external recruitment partner, followed by 2-3 conversations with us, where you get an in-depth look at our strategy, team, frameworks, and clients.

Apply for the position

Meet your leader

Anna Sophie is Head of Email & Retention at FABO, a Klaviyo Master Platinum Partner, and a third-year Klaviyo Community Champion with a strong focus on personalization and behavioural design.
Anna Sophie is passionate about developing people and creating an environment where curiosity, knowledge-sharing, and experimentation help the team grow both professionally and personally.
She specializes in scaling lifestyle and apparel brands through email marketing and retention - combining creativity, data-driven strategy, and a testing mindset to build customer journeys that convert and challenge the status quo.