In short
In our presentation from the Danish E-commerce Conference 2025 (most well-attended presentation), we show how brands like Camille Brinch & Designby Si scale without burning out on paid ads, discounts & the pursuit of ROAS.
Presentation video
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Video breakdown
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[Danish-language presentation] from Danish eCommerce Summit 2026. Turn on auto-generated English subtitles if you’re not from Denmark but want to learn how our fastest-growing lifestyle brands scale.
In the presentation, I cover the most common pitfalls we see and what your lifestyle brand needs in place to scale profitably:
- How to build a brand that consumers actually remember
- How to set KPIs that give the C-suite confidence to scale (based on the Designby Si case)
- How to build a creative strategy that drives new customer acquisition (based on the Camille Brinch case)
- How to structure your team so it can own and execute the full growth engine
In other words, you’ll get clarity on:
- What to do
- How to do it (with specific examples)
- Who should do it (your team)
If you’re a Founder, CMO, or CFO at a brand that’s already performing but you’re hitting that frustrating ceiling where increasing spend stops being incremental, this is for you.
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