Presentation

Client work with proven track record. Reliable and performant

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In short

In our presentation from the Danish E-commerce Conference 2025 (most well-attended presentation), we show how brands like Camille Brinch & Designby Si scale without burning out on paid ads, discounts & the pursuit of ROAS.

Presentation video

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Video breakdown

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[Danish-language presentation] from Danish eCommerce Summit 2026. Turn on auto-generated English subtitles if you’re not from Denmark but want to learn how our fastest-growing lifestyle brands scale.

In the presentation, I cover the most common pitfalls we see and what your lifestyle brand needs in place to scale profitably:

  1. How to build a brand that consumers actually remember
  2. How to set KPIs that give the C-suite confidence to scale (based on the Designby Si case)
  3. How to build a creative strategy that drives new customer acquisition (based on the Camille Brinch case)
  4. How to structure your team so it can own and execute the full growth engine

In other words, you’ll get clarity on:

  1. What to do
  2. How to do it (with specific examples)
  3. Who should do it (your team)

If you’re a Founder, CMO, or CFO at a brand that’s already performing but you’re hitting that frustrating ceiling where increasing spend stops being incremental, this is for you.

Related case

Explore how we applied these principles in practice.

Designby Si