FABO's 2024: A Year of Records and Growth

2024 has been an exceptional year for us at FABO. We've had the pleasure of working with some of the most ambitious webshops in the industry, and the results speak for themselves. Our journey towards a sharper positioning has taken quantum leaps, and we stand today with a stronger team and product than ever before.

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Client successes

• 3 out of 5 finalists in the category Best eCom under 100M DKK at the Danish eCommerce Awards are FABO clients.
• Over 90% of our clients set new revenue and profit records compared to last year.
• Our cases were finalists at the European Paid Media Awards.
• Ad spend managed: DKK 153,261,955.88.
• Revenue generated for our clients: DKK 1,110,169,131.93.

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Team milestones

• Grown from 5 to 15 employees with zero churn.
• Achieved an impressive 850% growth in MRR.
• Participated in mastermind events with some of the world's leading eCom brands.

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New departments and partnerships

• Launch of Email Marketing & Retention and Consulting & BI.
• Achieved Platinum Partner status with Klaviyo just 1.5 months after the department launched.
• Hired Denmark's only Klaviyo Champion, Anna Sophie.

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Industry events and expert talks

• Presentation for Mxney.
• Invited to speak at Danish eCommerce Conference.
• Selected by TikTok for 2x panel debates in Dublin and Copenhagen with brands like Pandora.
• And many more!

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The future of FABO

We enter 2025 with big ambitions. Our focus will be on adding more specialist competencies, sharpening our positioning further and continuing our transformation into an exclusive, boutique-oriented partner for fewer but larger clients. At the same time we will continue investing in learning from the best in global eCommerce.

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Thank you to our clients, partners and network for a fantastic 2024. We look forward to an even more impressive 2025!