TikTok is no longer just an entertainment platform — it's a key player in modern eCommerce strategies. If you want to learn how to allocate your marketing budget optimally in 2025 and use TikTok as a growth driver, watch our exclusive talk from E-handelskonferencen.

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On 10 October we were invited by Peter Errebo from TikTok to present under the theme: The Power of Social Commerce: Build your brand and drive growth on TikTok. With a speaker rating of 4.5/5 we decided to share our presentation for free online, so you can get the most out of it.

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What can you learn from the presentation?

We go through the latest trends and strategies to maximise your TikTok efforts and integrate the platform effectively into your marketing mix.

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TikTok (Theory)

• Best-practice creatives on TikTok
• How TikTok fits into a full-funnel approach
• Holistic attribution and its significance for marketing performance

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FABO (Practice)

• Proven creative strategies based on millions in adspend on TikTok
• Using FABO's Creator Framework to create awareness and build a branded content machine
• Why Marketing-Mix Attribution is essential in 2025 and a concrete example of how it works

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Why spend time on this talk?

Peter Errebo works daily with Denmark's largest eCommerce brands to optimise their TikTok strategies, and at FABO we help some of Europe's fastest-growing lifestyle brands scale via TikTok. In this talk we hold nothing back.