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Industry
Lifestyle
Case start
June 1, 2023
team
Channels
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case In short
How consolidating four separate marketing efforts into one unified setup let SUIT CLUB scale 92%, open 4 stores and build a brand that people search for 562% more than when they started.
Client voice
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Hear how it is to collaborate with FABO
We have grown 249% & are continuously opening new stores since our start.
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Challenge
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Marketing channels were operating independently with no unified strategy and no clear attribution model. The value of physical store bookings was completely unmeasured, making it impossible to properly allocate budget between online and offline. There was a strong visual product identity but no brand strategy to differentiate, no partner thinking across the full business, and a Google Ads setup burning budget on branded searches rather than building new demand from audiences who had never heard of the brand.
Solution
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Winning ad concepts were identified and a structured Paid Social setup was built with iteration workflows. Custom Meta events were implemented to measure the exact value of physical store bookings. A European influencer and ambassador programme was built to drive a consistent flow of branded content at significantly lower cost than domestic profiles. When the full marketing setup was consolidated at FABO, Google Ads was rebuilt with clear brand versus non-brand separation, branded search shifted to Maximize Impression Share with a max CPC cap, shopping campaigns were reduced by 80%, ProfitMetrics was implemented, and YouTube was integrated for seasonal omnichannel presence in the cities where physical stores operate.
Solution
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- Revenue: +92% since start of collaboration
- Brand searches: +562%
- Yearly revenue retention: +20%
- Store bookings: +48% across the full Google account
- Brand campaign CPC: -53% after restructure
- New stores opened: 4
Team directory
Meet the team from this case.
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Mathias Kjærsgaard
Partner & CPO
mk@fabo.dkMathias Stabell
Senior Paid Search
ms@fabo.dkContact us
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