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Industry
Lifestyle
Case start
November 1, 2023
team
Channels
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case In short
How rebuilding every channel from scratch turned a fragmented, attribution-blind setup into a full-funnel machine that delivered 91% revenue growth and a 47% lower cost per new customer.
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Client voice
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Hear how it is to collaborate with FABO
We have gone from stagnation to 91% growth YOY with the right team.
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Challenge
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The paid social account was messy, copy was weak, and there was no creative testing framework. TikTok had been shut down based on a flawed performance read, despite previously delivering strong results. Tracking was broken across all platforms, Google Ads was underperforming due to a weak product feed and insufficient spend, and there was no synergy between channels making it impossible to understand what was actually moving the business.
Solution
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Paid social was rebuilt with a scalable campaign structure and a testing framework making creative iteration faster and cheaper. TikTok was reintroduced as a core channel. Tracking was overhauled across Meta, TikTok and Google with Conversion API, advanced matching and event deduplication. On Google, a CSS partner was added via DataFeedWatch, the product feed was optimised with better titles and segmentation, PMax campaigns were introduced, and display advertising was added to strengthen brand awareness and improve conversion rates through retargeting throughout the funnel.
Solution
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- Revenue: +91% YOY since the start of collaboration
- NC-CPA: -47%
- Order volume: +53%
- Social tracked revenue growth: +781%
- TikTok revenue growth: +455%
- PMax campaign ad revenue: +28% after restructure
Team directory
Meet the team from this case.
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Cecilie Schiermer
Senior Manager Consulting & Strategy
cs@fabo.dkBenjamin Verner
Senior Paid Social
bv@fabo.dkKristian Harrit
Head of Paid Search
kh@fabo.dkAnna Sophie
Head of Email & Retention
ac@fabo.dkExplore more
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