In this presentation, we share a practical framework for turning eCommerce & Wholesale into one connected growth engine. Together with Atlo, we use our co-build proprietary Lifestyle Growth Scorecard to show how lifestyle brands can align both channels and scale profitably.
Article info.
Written by the team at FABO, a leading Danish performance marketing agency.
September 8, 2026
01:55:22
How Caspara scaled +300% adspend, +600 revenue & 600% EBITDA
Video breakdown
Most lifestyle brands still treat eCommerce and wholesale as two separate businesses. In this presentation, we show how to connect them into one growth engine—where eCommerce builds demand and data, while wholesale creates distribution, visibility and scale.
Using our co-built Lifestyle Growth Scorecard and a real-world brand case, we break down the commercial foundations, KPIs and practical initiatives required to make both channels reinforce each other.
The presentation brings together four perspectives:
- Frederik Halskou Wind, Co-founder and CCO at FABO, has helped develop the commercial frameworks used to scale some of Scandinavia’s fastest-growing lifestyle brands.
- Casper Brix, Co-founder and CEO at Atlo, combines seven years of experience as Chief Purchasing Officer with insights from more than €100 million in wholesale value managed through Atlo.
- Nanna, Senior Manager in Consulting & Strategy at FABO, brings more than eight years of experience working across brand, retail, marketing and commercial strategy.
- Kristian, Head of Paid Search at FABO, shares how brands should adapt their search strategy when moving from pure eCommerce into wholesale.
The result is a practical framework for identifying your biggest growth constraints and building an eCommerce and wholesale model that can scale profitably.
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