We grow lifestyle brands profitably

Brand-first performance for lifestyle brands

Caspara Case Study
Design by Si Case Study
CAMILLE BRINCH CASE PICTURE
Venderby's Case Cover Image
BYIC Founders
CAINTÈ Case
THE BRAINS BEHIND the FASTEST GROWING lifestyle BRANDS
2 - Design By Si
4 - Teeshoppen
5 -  Bad & Stil
1 - Venderbys
8 - State
7 - CBJ
12 - Exercere
10 - Astralis
16 - BLS
11 - Cainte
19 - CLARINS
15 - BYIC
3 quick

Specialized in eCommerce

90%

Of customers beats revenue & profit record

1.3B

Generated revenue annually for our customers

250M

Annual Ad Spend

RECOGNIZED BY DANISH BUSINESS, EY & TIKTOK

Explore Cases

We know it takes time to choose the right agency. That's why we gate-keeper nothing, so you can get full insight and transparency into our practices and cases.

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Artikel
Article
VIDEO CASE
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TikTok
Official TikTok Case Study
Dansk erhverv
Danish Business
Ey
Ey
Livsstil
Fashion & Apparel

How Caspara scaled +300% adspend, +600 revenue & 600% EBITDA

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Article
VIDEO CASE
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TikTok
Official TikTok Case Study
Dansk erhverv
Danish Business
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Jewelry & Watches

This is how Camille Brinch went from declining revenue to a revenue index of 170

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VIDEO CASE
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TikTok
Official TikTok Case Study
Dansk erhverv
Danish Business
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Fashion & Apparel

How Designby Si lifted revenue 75% & EBITDA 28% in 7 months

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New case
Artikel
Article
VIDEO CASE
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TikTok
Official TikTok Case Study
Dansk erhverv
Danish Business
Ey
Ey
Livsstil
Jewelry & Watches

How CAINTÈ scaled 2072% since the start of the collaboration

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Artikel
Article
VIDEO CASE
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TikTok
Official TikTok Case Study
Dansk erhverv
Danish Business
Ey
Ey
Livsstil
Fashion & Apparel

Learn how Venderby's went from stagnant growth to 91% growth YOY

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New case
Artikel
Article
VIDEO CASE
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TikTok
Official TikTok Case Study
Dansk erhverv
Danish Business
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Ey
Livsstil
Fashion & Apparel

How SUIT CLUB grew 92% and went from 1 to 4 stores

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FABO FRAMEWORK

Learn the framework behind Denmark's fastest growing lifestyle brands

We help ecom companies move from scale-up to enterprise value by mastering three elements: lower NC CPA, higher retention and risk minimization. Click in and learn how.

Explore framework
Services

Our core specialities

Acquisitions

DISTRIBUTION
Paid Social
Paid Search
Post-Click Optimization
CREATIVE STRATEGY
Creative Strategy
Copywriting
Content Production
INFLUENCER MARKETING
Branded Creator Content
Building an Ambassador Team
Influencer Campaigns
Arrow

Retention

Email, SMS & AUTOMATION
Flows
Campaigns
Segmentation
On-Site Leadgen
RETENTION & DATA ENRICHMENT
On-Site Chat Flows
Loyalty Programs
Custom Property Mapping
Personalization
Arrow

Consulting

Strategy & PLANNING
Brand Strategy
Campaign Strategy
Offer Building
Operations & Finance
Inhouse Team Building
Prognose
Financial Performance
Business Integrity
Tracking
Marketing Mix Modelling
Attribution
More about services
Why FABO?

3 unique advantages of FABO

Gain competitive advantage with an agency dedicated to eCom and lifestyle brands

 01

Specialized in eCom

Industry knowledge

Imagine having data and insights from the leading eCommerce brands in your industry at your fingertips. We bring ECOM expertise into play through proven scaling cases to ensure your growth.

02

We build brands

Brand & Performance

We understand the delicate balance between building a brand and being commercial. With extensive experience and data across cases, we know where you need to invest to both drive sales and build your brand.

03

Boutique agency

quality > quantity

We are dedicated to being the best, not the greatest. Our qualification process ensures that we only work with selected ECOM brands where we can create results — in both the short and long term

About Us

Get to know us

Choosing the right agency is all about people. That's why we've assembled a senior team, with deep eCommerce experience. Get to know us below.

EXPERIENCE
Experience from Denmark's leading brands

We translate insights from industry frontrunners into concrete strategies and give you as a Fabo customer access to a knowledge bank of proven growth methods that balance brand building and commercial performance.

Our experience is created through collaboration with leading fashion and lifestyle brands, where strategy, creativity and data come together in a higher unit.

Access
Acquisition, Retention, Consulting

Ecommerce value depends on three key elements: the ability to procure customers cost-effectively, increase LTV quickly and minimize risk.

With a strong focus on acquiring new customers and scaling owned media, we have created the cases that others can be inspired by.

Learn more about our approach hereto.

values
Experienced, ambitious & honest growth partner

We strive to make complex tasks easy to understand and eliminate unnecessary complexity. All decision-making is based on our core values: Dependable Character, Competitive Greatness and Sincere Honesty.

We are working purposefully to become Europe's Leading eCommerce Agency and only works with brands that match our level of ambition — as an in-house team bringing experience from the industry's strongest cases. Expect one honest and ambitious partnerthat makes demands both ways and says things as they are.

PLAY VIDEO
Tre mænd i forskelligt tøj, der går og taler sammen indendørs på et trægulv.
Presentation

Presenter for TikTok, Danish E-Commerce Conference and others

Gain new knowledge

Insights & cases

Access the latest strategies and insights driving growth in a competitive market. From customer acquisition to customer retention, we share insights and cases that have transformed brands into market leaders.

Frederik speaking at the Danish E-Commerce Conference 2025 about how to grow a lifestyle brand
Oplæg
Marketing

Ecommerce Conference 2025: How Denmark's Fastest Growing Lifestyle Brands Are Growing

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Acquisition.com headquarters building. Christian Kjærsgaard and Frederik Wind from FABO at Acquisition.com with Alex Hormozi and Leila Hormozi.
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Marketing

Acquisition Workshop 2025

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Artikel
Marketing

Fabo's Klaviyo Community Champion 2024

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Artikel
Marketing

FABO is now a Klaviyo Platinum Partner!

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Artikel
Marketing

Fabo's 2024: A year of records and growth

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Frederik (Fabo Co-Founder) & Nadia from TikTok present CAINTÈ- & FABO Official Case Study at TikTok HQ in Dublin.
Artikel
Marketing

FABO Recognized as Denmarks Only Official TikTok Case Study

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Peter Errebo from TikTok & Frederik from FABO before presentation at Danish E-Commerce Conference
Artikel
Marketing

TikTok Invites FABO to Present at E-Commerce Conference

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Artikel
Marketing

FABO Enters Into Partnership With ProfitMetrics

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Frequently Asked Questions When Dialogue Begins

FAQs

How do you measure success in a collaboration?

For many, brand building becomes a secondary and overlooked budget because the focus stops at last-click attribution — and thus the growth potential remains untapped.


We work with the balance between brand building and commercial growth and know that success requires both. We shall Build a brand and communicate to an unaware audience to ensure sustainable growth, but at the same time drive a profitable business MoM.

Therefore, we benchmark the collaboration on 2 parameters:

  • Hard Metrics - Increased top and bottom line, MER and other key KPIs that show whether the business is growing profitably.
  • Soft Metrics - Development in share of search, the ability to attract the right influencers, team structure and optimization of resources in your eCommerce.

Our approach ensures that we not only deliver short-term results, but create a long-term growth strategy that lowers the cost per new customer, increases retention and reduces risk, making your business more worthwhile.

I'm happy with my current agency, why switch?

A shift isn't always about dissatisfaction with your current agency -- it's about what can be optimized and how to lift your brand to the next level. Most agencies work across industries (B2B, B2C — including numerous niches) with generic methods, while we are 100% specialized in eCommerce and lifestyle brands. This means that we achieve a depth of our knowledge that others cannot match and that gives a real competitive edge to the brands we work with.


Our tailor-made frameworks ensure better acquisition of new customers, higher LTV and sustainable growth — both in the short and long term. We know that advice based on proven growth cases It determines whether your brand continues to grow or stagnate. If you want to know if you're reaching your full potential, we're happy to give you an honest insight into where there's still untapped growth.

We increased spend 200%, a risk we dare to take with FABO. The most important is EBITDA increased by 30%. We have migrated from Drip to Klaviyo, Increased email subscribers from 120,000 to 210,000 in 7 months and our new customers, buy for more.

Isabella Laybourn
Isabella Laybourn
Founder, Designby Si

The biggest positive effect for me is that I sleep better at night. From being on a downward trend we now scaled to index 170% on revenue, and the business is heading for record profits.

Daniel Brinch
Daniel Brinch
Head of eCommerce, CAMILLE BRINCH