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We help ecom companies move from scale-up to enterprise value by mastering three elements: lower NC CPA, higher retention and risk minimization. Read how we do it below.
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Our framework breaks through performance pleateus. We reduce your price per new customer acquired, increase lifetime profit per customer and recoup it in the shortest possible time, while minimizing risk as much as possible.
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We have a targeted qualification process to ensure we only work with brands where we can really make a difference. In the intro call, we therefore ask questions that give us the necessary insight into your business — and form the basis for a follow-up meeting if there is a good match.
As an eCommerce owner, there's nothing more frustrating than wasted resources and a marketing setup that hits a plateau every time adspend increases. Based on Denmark's fastest growing eCommerce cases, we create, based on your data, a clear plan for how you attract new customers, increase lifetime value and build the right team to execute.
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Our framework breaks through performance pleateus. We reduce your price per new customer acquired, increase lifetime profit per customer and recoup it in the shortest possible time, while minimizing risk as much as possible.
We ensure that your brand is not only seen, but also remembered. With a clear storyline, we tie all your marketing efforts together so that there is a common thread between brand storytelling, creative campaigns and performance. The storyline is your guide for tone of voice, visual identity and campaign structure — and serves as the foundation for scaling.
We translate complex insights into a simple narrative that can inspire your customers and create a powerful experience across all channels.
Your value is not just what you sell — but how you differentiate yourself in the market. We help you define and communicate your unique value proposition so that your customers clearly understand why they should choose you.
Here we work with both the functional advantages (price, quality, performance) and the emotional values (brand experience, identity, lifestyle), so that you stand out from the competition. The result is a value proposition that can drive both conversions and brand loyalty.
A strong strategy starts with understanding your customers in depth. We develop persona profiles based on data, behavioral insights and market analysis. It gives us an accurate picture of who you are talking to, what motivates them and what barriers they experience in the buying journey.
With persona-analytics, we can tailor communications, optimise messages and prioritise the channels that deliver the most value. This means that you use resources where they create the greatest impact.
We dig deep into data to find out where your brand stands and where you can move the fastest. We analyze competitors, market maturity, share of search and performance data to map opportunities and risks.
Our research uncovers the “white spots” in the market where you can stand out and gain market share.
At the same time, we ensure that your strategy is based on facts, not gut feelings — so we can execute with high certainty and low risk.
Not all products are powerful growth engines — that's why we help you identify and prioritize the products or services that drive the most value. We analyze AOV, margins, demand and market trends to create a sharp product strategy.
By putting the spotlight on the right products, we can optimize storytelling, pricing, promotions and distribution. This ensures that your marketing doesn't just generate traffic, but actually converts to profitable growth.
We build a funnel structure that hits customers at every stage of the buying journey — from those who don't know your brand at all to the most loyal ambassadors.
By segmenting audiences and aligning communication to their level of awareness (unaware, problem aware, solution aware, etc.), we ensure that you're not just talking to those who are ready to buy right now.
You build relationships with your entire market — and convert far more customers over time.
Creativity is the biggest driver of performance. We develop a creative strategy that makes your brand recognizable, relevant and differentiated. Here we combine storytelling, campaign ideas, content structure and format development with data insights.
It's not just about great campaigns — it's about creating creative content that speaks to your customers, strengthens your brand and drives sales.
From influencer content to paid ads, we make sure your brand stands out and builds long-lasting equity.
We conclude the strategy with an operational plan that is just about to implement. You get a roadmap with clear recommendations for channels, budget allocation and KPIs so your team can execute efficiently from day one.
At the same time, we ensure that there is a clear handover between strategy and operations.
This means that your employees are not left with a static document, but a dynamic plan that can be translated into action and growth.
The best collaborations are based on mutual respect, continuous sparring and a shared ambition for growth. We prioritize close dialogue and a proactive approach where we repeatedly solve your bottlenecks, optimize resources and ensure progress.
The team at your case is 100% specialized in eCommerce and lifestyle brands — providing a depth of knowledge that others cannot match. Typically, we are 5 specialists who act as an extended arm of your team with experience from Denmark's fastest growing brands — but at a fraction of the cost of an identical in-house setup.
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Our framework breaks through performance pleateus. We reduce your price per new customer acquired, increase lifetime profit per customer and recoup it in the shortest possible time, while reducing risk in your business.
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Scales with front-end profibility. So, we scale your adspend, while keeping first-time buyers profitable.
Retention strategies increase lifetime profit per customer and recoup it in the shortest possible time. Our approach extends beyond Email & SMS — we focus on building a more comprehensive owned media setup that increases LTV.
Advice based on own growth cases and help with the insourcing of key positions to increase your business value and minimize risk. Whether you want to sell or not, the goal should be to make your business “sellable” -- only then, with a handle on the systems, do you have a machine, with tremendous value.
The balance between strategic insight and hardcore execution. Between commercial goals and branding - because the real world is just more nuanced.
We take on the task for all the desired parts of your marketing plans
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We take on the task for all the desired parts of your marketing plans
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As an eCommerce owner, you have plenty to look out for. We step in as an extended arm of your team — with experience from some of the industry's fastest growing eCommerce, but at a fraction of the cost compared to insourcing the same competencies.
Our collaborators have mastered a lot, but often lack the last crucial piece that creates clarity and direction. This is where FABO steps in — we set the direction and solve your business's biggest challenges over and over again.
We know it takes time to choose the right agency. Therefore, we gate-keeper nothing, so you can get full insight & cranparence into our.
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Contact us only if you are wagering at least 1,000.000/mo.
Call us
If you prefer to call us directly, you are of course welcome to do so.
Telephone
(+45) 20765222
FABO is a world-class marketing agency for eCommerce based in Denmark.
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