Presentation

Client work with proven track record. Reliable and performant

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In short

In our presentation from the Danish E-commerce Conference 2025 (most well-attended presentation), we show how brands like Camille Brinch & Designby Si scale without burning out on paid ads, discounts & the pursuit of ROAS.

Presentation video

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Video breakdown

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TikTok recognizes FABO’s unique approach to eCommerce marketing

When TikTok reached out to do a case study, it came as a surprise. Normally, TikTok focuses on specific customer cases, but this time it was different – ​​they wanted to do a case study on FABO as an eCommerce agency.Being recognized by one of the world’s fastest-growing platforms for our holistic approach to eCommerce marketing is a huge milestone for us. It underscores how far we’ve come since our inception, when our mission was to create an agency that valued honesty, integrity, and customer results above all else.What does the case study cover?The TikTok case study focuses on several key aspects of our strategy:

  • TikTok’s role in a full-funnel strategy. How we integrate TikTok into the entire customer journey.
  • Spark Ads and the interplay between organic and paid content. The key to creating effective campaigns.
  • ...and many more insights from our well-tested framework.

That TikTok sees our methods as "case worthy" is a recognition that confirms that our approach works. Want to read FABO's official TikTok Case Study and see what makes our framework so effective for eCommerce brands? Then you can dive into it via the link here.

Related case

Explore how we applied these principles in practice.

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