Acquisition

For many, brand building becomes a secondary and overlooked budget because the focus stops at last-click attribution — and thus the growth potential remains untapped.

We work with the balance between brand building and commercial growth and know that success requires both. We shall Build a brand and communicate to an unaware audience to ensure sustainable growth, but at the same time drive a profitable business MoM.

Therefore, we benchmark the collaboration on 2 parameters:

• Hard Metrics - Increased top and bottom line, MER and other key KPIs that show whether the business is growing profitably.
• Soft Metrics - Development in share of search, the ability to attract the right influencers, team structure and optimization of resources in your eCommerce.

Our approach ensures that we not only deliver short-term results, but create a long-term growth strategy that lowers the cost per new customer, increases retention and reduces risk, making your business more worthwhile.

When you start the dialogue with us, you will find that it is not about sales - but more about finding out if we are really the right match for your case.

Therefore, the process looks like this in rough terms:

• Intro call - We need to make sure that we are the right match and can make a difference for you
• Presentation of a GTM/Brand Strategy - We solve your fall groups upfront, to create as much value as possible and you know what you are buying into.
• Executing the Brand Strategy - We implement the strategy presented
• Biweekly & Monthly Reporting - Daily dialogue and otherwise biweekly reporting to follow up on the strategy.
• Ongoing Campaign Plans & Workshops - About campaigns & issues customized for your eCommerce.

We are typically a team of between 3-6 people on a case and it is therefore crucial for us to cooperate with businesses that we can grow and work with for a long time to minimize our own risk.

We've tested countless software solutions and platforms to put together the ultimate tech stack for eCommerce. Without comparison, the most effective tools have been:

• Shopify.com — CMS
• Triple Whale — Attribution, business intelligence & server-side tracking
• Profitmetrikk — Server-side tracking & profit-bidding algorithm‍
• Confect — Directory design for Paid Social
• Data Feed Watch - Feed optimization ‍
• Clavio — Email, SMS & Retention ‍
• Manychat — Automated chat flows

By 2025, we will be the only Triple Whale Platinum Partner in the EU. You can either copy our tech stack or reach out to us if you want better pricing and proper implementation of the platforms.

eCommerce is the heart of our business and what we have built both our company and framework around. We specialize in scaling fashion and lifestyle brands and has developed a strategy that mastering the balance between brand building and commercial success. Our approach ensures that your eCommerce brand vision translates into a concrete, creative and executable strategy that drives growth.