In the presentation from the Danish E-Commerce Conference 2025 [Danish Speaking Presentation], we review the most common pitfalls we see and what you as a lifestyle brand must have in place to be able to scale profitably:

1. How to Build a Brand That Consumers Actually Remember
2. How to set KPIs that give C-suite confidence to scale (based on the Designby SI case)
3. How to build a creative strategy that drives new customers at a cheaper NC-CAC (based on the Camille Brinch case)
4. How to structure your team so you can own and execute the entire growth engine

In other words, you get clarity on:

• What you need to do
• How to do it (with specific examples)
• Who should do it (your team)

If you are the Founder, CMO or CFO of a brand that is already performing but has hit a plateau where higher spend no longer produces incremental growth, or if your attributed in platform revenue does not match the top and bottom line of P/L and you want to know which channels are actually driving incremental growth, then the post is relevant for you.