Client work with proven track record. Reliable and performant

During this presentation, we will discuss 3 key elements that will help you scale your lifestyle brand successfully in 2024.

1. The marketing theory and framework behind our most successful lifestyle brands

2. How to break through this pleateau and scale adspend profitably.
3. And how to apply the framework in practice, illustrated through our case study, where I show step-by-step how we grew CAINTE from 2.5 million in 2022 to 32.5 million, with over 8 million in profit.

Timeline:

0:00 Intro to the presentation
0:14 Who is FABO?

0:36 What problem does this presentation solve?

0:56 Exclusive presentation: How to build and scale a lifestyle brand in 2024
1:01 Case study we get around
1:09 Agenda
1:27 Review of "Old" ad
2:46 L1: The marketing theory behind our most successful eCom cases
2:59 Purpose of good marketing
3:12 Most important success factor in good marketing?
3:38 How do we create mental accessibility?
4:16 Nike example
4:42 Key Takeaways
5:18 The most important search engine
5:25 Who has created mental accessibility for you?
6:02 Should you as an eCom invest in branding or performance marketing?
6:11 The synergy effect
6:18 The 90/10 rule
6:25 Outline of the funnel (This is where many eComs angle their marketing wrong)
6:47 How are many eComs budgeting?
7:05 Binet Field summary
7:25 Summary / linking theory to something more practical
7:48 What should eCom brands focus on?
7:55 Define your ICP
8:21 Find angles & pain points
8:54 "Pain drives action"
9:15 Define creative angle & brand assets
9:43 "Codify the sh*t out of it"
9:58 How does a consumer scan an ad creative?
10:14 Develop a cost-effective marketing funnel
10:26 L2: Case study with CAINTÈ
10:33 Relevant context for the case
10:50 Intro to Breakthrough Advertising
11:16 The 5 levels of market sophistication
11:58 CAINTÈ communication before (level 3)
12:18 CAINTÈ communication after (level 5)
12:55 5 Stages of Awareness
12:58 CAINTE communication before (Product Aware & Aware)
13:41 CAINTÈ communication after (All Awareness stages)
15:24 Before/After ad example where all the theory we just talked about has been implemented & executed on
16:00 So how did we do it, and more importantly.. how can you do it yourself?
16:09 Define ICP
16:50 Better to do 1 thing 100%, than 2 things 50%
17:20 Execution Before/After (Outlining funnel & where to distribute content)
18:04 Organic Setup - Before/After
18:16 Organic Instagram
18:47 Influencer Marketing
20:30 Whitelisting Strategy
21:35 Key Takeaways
21:56 Test Organic - Scale Paid
22:17 Paid Marketing & Funnel Outlined
22:27 Unaware / Problem Aware
23:29 Solution Aware / Product Aware
24:29 Product Aware
24:35 Aware
25:03 Key Takeaway: Brand New PMF (PMF 2.0) - This is How You Scale
25:38 CRO
25:48 CRO Checkpoints
26:20 Value Proposition - Before/After
26:55 Victim - Before/After
26:59 QUIZ
27:33 Hero Video
27:57 Optimized Environment Images (PDP)
28:16 Thumbnails (PDP)
28:27 Thumbnails/Moodboard (Collection Page)
29:00 THE END