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Case study
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How CAINTÈ scaled 2072% since the start of the collaboration
CANTE wanted growth, but lacked a partner who understood their brand. With a sharp strategy & full-funnel solution, we created exponential growth.
INDUSTRY
Livsstil
Team
Case start
September 19, 2024
Channels
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Case study
Presentation
Cainte: 2072% since the start of the collaboration
CANTE wanted growth, but lacked a partner who understood their brand. With a sharp strategy & full-funnel solution, we created exponential growth.
INDUSTRY
Livsstil
Team
Case start
September 19, 2024
Channels
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+2072% YoY
ASSETS
2072%
GROWTH
in revenue in 2 years and growth continues
-66%
NC-CPA
Decrease in price per new customer
+10M DKK
profit
in 2 years under cooperation
01
The challenge
1. Lack of creative strategy and emotional brand understanding
CAINTE's marketing was previously driven by logical USPs such as fast delivery, customer service, and Trustpilot reviews. But as a lifestyle and jewelry brand, creating an emotional connection with customers was crucial to strengthening the brand identity and leading potential customers through a natural buying journey.
2. Ineffective testing set-up and lack of structure in advertising
The company tested too many variables simultaneously in their ad manager on Meta and TikTok. There was constant experimentation with different audiences, creatives and messages without having a structured set-up to identify what factors were actually driving sales. This resulted in inefficient allocation of budget and an unnecessarily high burn of the ad budget.
3. Lack of insight into ad performance and ROI
The owner, Mathias, experienced a frustration with a lack of transparency in how the ad budget was spent and which campaigns generated the most profit. He needed a partner who could ensure a structured approach to data, allowing him to focus on product development and branding without worrying about ineffective advertising.
02
The solution
In-depth onboarding and research
We started with an intensive analysis of CAINTE's ideal customer avatar to identify the emotional triggers that drive purchase decisions. Through a creative brief and audience insights, we mapped out how CAINTE's customers related to the brand and what created engagement. The result was a shift in creative strategy from USP-driven communications to brand-building storytelling that appealed to the wishes and aspirations of the client.
Structured Funnel Execution and AI-Driven Testing
We redesigned CAINTE's ad structure by implementing:
- Dynamic creative testing (3:2:2 model): We let Meta AI optimize and identify the best mix of creatives, texts, and CTAs faster and cheaper than manual setup.
- AI-based targeting rather than manual targeting: We let Meta's algorithms optimize the messages to the right segments to reduce costs and improve conversion rates.
- Spark Ads and Organic Testing on TikTok: We tested creatives organically to identify the best performers before they were boosted as paid ads.
Transparency and performance tracking
To create an effective feedback loop, we implemented:
- Weekly Performance Analyses: Pattern-based reporting, in which we analyzed trends in performance on Meta and TikTok.
- Reaction tracking: A server-side tracking solution that ensured proper attribution of conversions and optimized performance-based decisions.
- Continuous optimization of landing pages: To ensure that the brand experience on ads matched the user experience on the webshop, we optimized the conversion rate through clearer value propositions and social proof.
03
Results
Our strategic approach created impressive results for CAINTÈ
- Revenue increased from 533.344 DKK to 11.055.563 DKK in 6 months
- Profit: Over 4 million DKK
- ROAS increased from 1 to 3
- CTR increased from 0.7 to 1.5
- CPM reduced by 35 DKK, which meant a much lower cost per customer
- Spark Ads on TikTok significantly reduced top-funnel spendingwhen organic videos created free exposure
- Improved ad structure on Meta created scalable campaigns with AI-powered targeting
CAINTE's explosive growth was created through a structured and data-driven approach to paid social that combined creative strategy, AI optimization and ongoing performance tracking.
If you have an eCommerce business and are experiencing the same challenges as CAINTE — inefficient advertising, high costs per customer and lack of brand building — then it's time to take action. We specialize in growing online stores through tailor-made strategies that ensure profitable scaling.
Fabo scaled us from 2.5 million in 2022 to 52 million in 2024.
Mathias Larsen
Founder & CEO, CAINTÈ
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Dive deeper
See the full case and learn even more for free
With an in-depth analysis for over 22 minutes, we explain to you down to the smallest detail how we made Cainté grow.
Services
Our Specialties
Acquisitions
direct
Paid social
Paid search
Counseling
Influencer Marketing
Content Strategy
Content production
Retention
direct
Paid social
Paid search
Counseling
Influencer Marketing
Content Strategy
Content production
Counseling
direct
Paid social
Paid search
Counseling
Influencer Marketing
Content Strategy
Content production
Curious about the team behind the case?
Meet the team behind the case
Frederik Wind
Co-Founder
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Christian Kjærsgaard
CO-FOUNDER
Anna Sophie
Head of Email & Retention
Mathias Kjærsgaard
Partner & CPO
Mathias Stabell
Paid Search Specialist
Oliver Loft
Senior Influencer Spec.
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Official TikTok Case Study
How CAINTÈ grew from 2.5M in 2022 to 32.5M in 2023 and onwards
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