Client work with proven track record. Reliable and performant

TikTok invited us (FABO) to present how eCommerce can best leverage the platform to dominate in 2025 at the Dansk E-handelskonference, Denmark's largest eCommerce summit.Together with Peter from TikTok, we explored the latest trends and strategies eCommerce businesses must adopt to scale aggressively in 2025.In this video, you will learn:

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1. TikTok (Theory)

1.1 Impactful Entertainment

1.2 Putting the Fun in Full-Funnel

1.3 Holistic Measurement

2. FABO (Practice)

2.1 Proven creatives that have driven millions in ad spend, illustrated through one of the EU’s fastest-growing lifestyle brands, CAINTÈ.

2.1.1 How to leverage FABO's creator framework on TikTok to create awareness, a branded content machine, and attention from celebrities

2.2 The impact of attribution in a full-funnel approach to marketing.

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My Track Record:Currently working with some of the fastest-growing lifestyle and D2C brands, including CAINTÈ, Neglefeber, Camille Brinch, Globe Studios, Exercere, Skagen Clothing, and more.

Peter's Track Record:Peter Track Record:Currently advising Denmark's leading eCommerce brands on optimizing their presence and strategy on TikTok.