Flows that convert without extra spend.
Flows are one of the most underused growth drivers in eCommerce. We build email and SMS flows that generate sales, retain customers and extend the effect of paid traffic across the customer journey.
Advanced logic that creates communication that feels human.
With advanced segmentation, dynamic Django variables and behaviour-based logic we build automated communication that feels personal without requiring manual setups for every scenario.
A setup that performs on both short and long term.
We combine converting and value-building flows so your setup delivers results now and builds brand relationship over time, as a natural extension of your visual identity.
Key benefits
- Automate revenue without extra spend or internal resources
- Follow up on paid traffic with flows that convert and build relationship
- Create a more personal customer journey with dynamic variables and segment-based content
- Increase CLV and AOV through strategically placed post-purchase and loyalty flows
Our approach
- Dynamic variables using Django logic that personalise content without manual setups
- Advanced segmentation and trigger logic based on behaviour, lifecycle and purchase history
- Combined email and SMS structure where channels work together
- Denmark's only Klaviyo Champion 2024 and 2025 with direct Klaviyo contact and responsibility for leading best-practice setup
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Explore how we applied these principles in practice.
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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