Chat flows that generate leads at scale.
On-site chat flows are a seriously underused lead generation tool. Instead of sending all traffic into a static experience, we use chat flows to ask the right questions and convert visitors across multiple relevant next steps.
An experience that converts better than a standard form.
Chat flows feel like a personal conversation rather than a form, which is why they consistently outperform traditional sign-up forms on both conversion rate and user experience.
Capture email, SMS and IG in a single interaction.
A well-built chat flow can capture email sign-ups, SMS consent and Instagram Broadcast Channel subscriptions simultaneously, making it one of the most efficient lead generation tools available.
Key benefits
- Higher conversion rates than traditional forms
- Feels like a personal conversation not a form
- Collect multiple conversion types at once such as email sign-up and IG Broadcast subscription
- Works particularly well in lead ads and on landing pages where a personal experience lowers lead costs
Our approach
- Questions and next steps designed to convert visitors into multiple types of owned media
- Personalised questions that feel relevant and human
- Active use in lead ad campaigns with dedicated landing pages
- Flexible integration with email flows and IG Broadcast Channels for continued engagement after sign-up
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Explore how we applied these principles in practice.
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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