High output without wearing out your brand.
We plan around a high-effort and low-effort structure so you get high frequency without diluting the brand. Campaigns are built from hooks and creative angles with tight segmentation so they feel relevant and engaging.
Campaigns that extend your paid social funnel.
We match campaigns to paid social hooks so audiences recognise the message across channels. Email and SMS work together to activate the right message at the right moment.
Denmark's only Klaviyo Champion two years running.
With the only Klaviyo Champion title in Denmark for 2024 and 2025 at the helm, you get a campaign setup that combines best practice with genuine brand understanding.
Key benefits
- Activate traffic you have already paid for with messages that convert
- Maintain high and consistent output through a structured plan and flexible campaign types
- Increase relevance with segmentation and creative angles rather than mass sends
- Track performance from different lead landing pages with custom webhooks to identify where to invest more
Our approach
- High-effort and low-effort structure that ensures both volume and variation
- Campaigns matched to paid social hooks for recognition and extended funnel effect
- Segmentation and audience tailoring so campaigns feel relevant to each recipient
- Creative concept development testing hooks, angles and formats
- Tactical use of SMS to lift urgency and conversion without feeling spammy
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Explore how we applied these principles in practice.
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book an intro call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 250.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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