Collect and activate the data that matters.
We use custom property mapping to collect and organise customer data through strategic questions, quizzes and chat flows. Every contact gets unique data points from interests and preferences to sizes, styles and needs.
Personalise based on more than what people bought.
Custom properties make it possible to tailor emails, SMS and paid audience exports based on far richer signals than purchase history alone, creating more precise segments, triggers and higher conversion rates.
Act on predicted behaviour before the customer acts.
We combine self-collected data with predictive analytics including predicted CLV, churn risk and next expected purchase so you reach customers at the right moment.
Key benefits
- Communicate far more personally without creating an unmanageable number of separate flows
- Create more precise segments and triggers based on what customers have actually told you
- Understand your customers better and let that inform your entire email and SMS strategy
- AI-generated data points like churn risk and predicted CLV so you can act before it is too late
Our approach
- Strategic data collection via form inputs and chat flows that enrich every contact profile
- Structured property mapping in Klaviyo so data is easy to use in both flows and campaigns
- Active use across flows and campaigns not just stored data that never gets activated
- Automated property updates based on ongoing behaviour
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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