ABOUT US

Who are we?

Get to know us and explore awards, partnerships and values here.

Fire mænd sidder afslappet og snakker i en hyggelig stue med planter og naturligt lys.
Awards & NOMINATIONS

Confessions

Awards aren't the most important thing in the world, but they do say something about the agency's excellence. At FABO, we want to be the best agency, not the biggest. It's seen in the percentage of our customers who win awards. Among others, 3 out of 5 finalists in the “Best eCommerce under 100 million. DKK” for the Danish E-commerce Prize 2024 customer at FABO. Explore the awards we or our clients are nominated for here.

2025
2 recognitions

Top 20: “Best ecommerce case under 100 million”

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Skagen Clothing

Top 20: “Best ecommerce case under 100 million”

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Waffle

Top 20: “Best ecommerce case under 100 million”

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CAINTÈ

2024
2 recognitions

EPMA:Paid Social Campaign of the Year 2024: Finalist

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FABO & CAINTÈ

Official TikTok Case Studie

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FABO (Our agency)

Official TikTok Case Study

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FABO & CAINTÈ

Official TikTok Case Study

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FABO & The Sneaker Store

Winner: “Best e-commerce case under 100 million”

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Nail fever

Finalist: “Best e-commerce case under 100 million”

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CAINTÈ

Finalist: “Best e-commerce case under 100 million”

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Live-Blomster

Top 20: “Best ecommerce case under 100 million”

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The Sneaker Store

2023
! 2 confessions

Top 20: “Best New Ecommerce Case”

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The Sneaker Store

2022
! 2 confessions

EY Entrepreneur Of The Year

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The Sneaker Store

FABO team
IMAGE FROM THE ECOMMERCE PRIZE 2024
PARTNERS WITH
Mand i hvid skjorte forklarer noget med håndbevægelser til to mænd i et moderne kontormiljø.
ABOUT US

The team behind

Choosing the right agency is all about people. That's why we've assembled a senior-led team of knowledgeable consultants with deep eCommerce experience. We work closely with our clients — as an in-house team that brings experience from the industry's strongest cases.

Click in below and explore the team.

how it all started

Our Story - Briefly

Frederik and Christian, lifelong friends, experienced through their eCommerce network frustration at the agencies' lack of depth and know-how.

Originally heading for traditional consulting houses, they dropped out of university to found FABO — with the mission of becoming McKinsey for eCommerce.

Today, we drive growth by translating insights, data and our own frameworks into action plans, hiring senior people and continuing to specialize in lifestyle brands & retailers to create cases that others can't match.

Tre mænd står sammen i en stilfuld indendørs setting med trægulv, den ene i en mørk stribet dragt, den anden i hvid skjorte, og den tredje i grå trøje.
core values

Briefly about FABO

01
our mission
our mission

Provide eCommerce brands with a reliable partner who can scale revenue profitably from 7 to 8-9 digits per month. A partner who understands how to build a strong brand and who has a proven track record of doing so.

02
our vision

Become the leading growth agency for eCommerce lifestyle brands and retailers in Europe.

03
Our Values

All decisions are based on our three core values: Dependable Character, Competitive Greatness and Sincere Honesty. We believe that cooperation will be successful when we: 1. Takes extreme ownership. 2. Are ambitious on behalf of the customer. 3. We are very honest in our advice.

SEE THE OFFICE

Here you get to work

Klostergade 56C 2nd floor, 8000 Aarhus C

Fire unge mænd sidder og taler afslappet i et lyst rum med grønne planter på væggen.
Mand i hvid skjorte forklarer noget med håndbevægelser til to mænd i et moderne kontormiljø.
Tre unge mænd samarbejder ved computere i et lyst kontormiljø med grønne planter på væggen.
To mænd smilende og samarbejdende ved kontorcomputere i et åbent kontormiljø med skrå lofter.
En gruppe unge mennesker sidder ved et langbord med rester af mad og vin, nogle smiler og tager selfies i et hyggeligt rum med festlige dekorationer.
Gæster står op ved et langbord dækket med glas, tallerkener og blomster under et oplyst event med blå og orange lys.
Fire unge voksne står foran en stor TikTok-skærm i et moderne kontormiljø.
Mand i sort jakkesæt smilende og holder badge med teksten 'E-HANDELSPRISEN 2024' ved en event med sponsor-logoer i baggrunden.