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How to Build & Scale a Lifestyle Brand in 2024

Learn how lifestyle brands break the growth plateau with our framework. Illustrated via Caintè-casen.

INDUSTRY
Livsstil
Team
Frederik Wind
Anders Pardi
Mathias Kjærsgaard
Mathias Stabell
Oliver Loft
Anna Sophie
Case start
January 1, 2023
Channels
Meta
TikTok
PLAY VIDEO
CAINTE image
Case study
Presentation

How to Build a Lifestyle Brand in 2024 (incl. CAINTÈ Case Study)

Learn how lifestyle brands break the growth plateau with our framework. Illustrated via Caintè-casen.

INDUSTRY
Livsstil
Team
Frederik Wind
Anders Pardi
Mathias Kjærsgaard
Mathias Stabell
Oliver Loft
Anna Sophie
Case start
January 1, 2023
Channels
Meta
TikTok
Frederik Wind
Co-Founder
+4520765222
fw@fabo.dk
Get profitable growth
+2072%

ASSETS

E-commerce Conference Slides: TikTok x FABO x CAINTÈ
DownloadDescargar
01

The challenge

02

The solution

03

Results

Before and after FABO

All our clients see tangible results. We make a virtue of continuously showing a comparative analysis so that it becomes clear how strong growth is happening.

Growth boost
Flows
Comparison
No items found.
comparison
No items found.

Fabo scaled us from 2.5 million in 2022 to 52 million in 2024.

Mathias Larsen
Mathias Larsen
Founder & CEO, CAINTÈ
Mand i hvid skjorte forklarer noget med håndbevægelser til to mænd i et moderne kontormiljø.
10:49
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See the full case and learn even more for free

Mini cases

10:49 p.m.
10:51
Mini case
How TikTok & FABO recommend using TikTok for customer growth in 2025
Livsstil
Services

Our Specialties

Acquisitions

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Retention

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Counseling

Curious about the team behind the case?

Meet the team behind the case

Profile picture of Frederik Wind

Frederik Wind

Co-Founder
Get to know me

Frederik Wind

Co-Founder
BRANCHES

Fashion and Lifestyle Industry, Retail

TIDL. CASAS

CAINTÈ, Camille Brinch, Neglefeber, Caspara, Skagen Clothing, Design By Si

EDUCATION

Masterminds with the worlds leading marketers (Alex Hormozi, Carl Weische m.fl.), Executive Leadership Course

Experience

Co-founding FABO

Profile picture of Anders Pardi

Anders Pardi

Head of Client Strategy
Get to know me

Anders Pardi

Head of Client Strategy
BRANCHES

Fashion and Lifestyle Industry, Retail

TIDL. CASAS

CAINTÈ, Camille Brinch, Exercere, Teeshoppen

EDUCATION

Cand.merc.kom.

Experience

Director, Digital Growth (S360)

Profile picture of Mathias Kjærsgaard

Mathias Kjærsgaard

Partner & CPO
Get to know me

Mathias Kjærsgaard

Partner & CPO
BRANCHES

Fashion and Lifestyle Industry, Retail

TIDL. CASAS

CAINTÈ, Exercere, Vuffeli, Globe Studios, Design By Si, Caspara

EDUCATION

First employee in FABO

Experience

Head of Paid Social, Own eCom brand

Profile Picture of Mathias Stabell

Mathias Stabell

Paid Search Specialist
Get to know me

Mathias Stabell

Paid Search Specialist
BRANCHES

Fashion and Lifestyle Industry, Retail & B2B

TIDL. CASAS

BYIC, CAINTÈ, Musclehouse, Skagen Clothing, SUIT CLUB, Vuffeli

EDUCATION

Bachelor of Innovation & Entrepreneurship

Experience

Owner of Google Ads Agency, Paid Search Manager (Former Agency), SEM Specialist (Former Agency)

Profile picture of Oliver Loft Jensen

Oliver Loft

Senior Influencer Spec.
Get to know me

Oliver Loft

Senior Influencer Spec.
BRANCHES

Fashion and Lifestyle Industry

TIDL. CASAS

CAINTÈ, Globe Studios, Camille Brinch, Skagen Clothing, BLS Hafnia, Caspara

EDUCATION

Bachelor of Branding & Marketing

Experience

Responsible for Influencer product development

Profile Picture of Anna Sophie Fokdal Christensen

Anna Sophie

Head of Email & Retention
Get to know me

Anna Sophie

Head of Email & Retention
BRANCHES

Fashion and Lifestyle Industry, Retail

TIDL. CASAS

CAINTÈ, Design By Si, Skagen Clothing, Winther Studio, Caspara, About Vintage

EDUCATION

Cand.ling.merc

Experience

Head of Email & Marketing Automation (Former agency)

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FABO is a world-class marketing agency for eCommerce based in Denmark.

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Frederick Wind
,
Co-Founder
(+45) 20765222
|
frederik@fabo.dk

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