Attribution that shows what actually drives demand.
We use Triple Whale for all clients. Combining Multi-Touch Attribution based on UTM parameters with Post Purchase Surveys, Triple Whale estimates which media and touchpoints most effectively acquire new customers.
Customer-reported data integrated directly into attribution.
Post Purchase Surveys let us integrate zero-party data from customers into our attribution model, asking both new and returning buyers where they discovered the brand and what drove the purchase.
Stop paying for customers who would have bought anyway.
Platform data regularly overcredits conversions, especially in low-funnel media. Triple Whale gives us a real picture of where budget creates the most incremental value.
Key benefits
- Real insight into which media most effectively acquire new customers rather than relying on inflated in-platform reporting
- Avoid paying for customers who would have bought anyway by measuring true incremental impact
- More effective budget allocation across channels based on actual performance data
- Better decision-making foundation than platform-reported data alone
Our approach
- Triple Whale as a single source of truth for attribution across all channels
- Combined UTM data with zero-party input from Post Purchase Surveys for a more complete picture
- Ongoing evaluation of where budget creates the most impact in relation to acquiring new customers
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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