A P&L forecast from day one of the collaboration.
As one of the first things in onboarding we build a P&L forecast and a concrete campaign calendar for the year, giving a clear view of expected top-line delivery and monthly marketing efficiency targets.
A direction we work toward and follow up on every month.
The goal is to set a realistic and ambitious direction we can work toward structurally. Every month we follow up to track whether we are on target and adjust where needed.
CFO partners for brands that need extra financial capacity.
If internal resources are not available we work with experienced partners who can handle everything from P&L forecasting and monthly reporting to cashflow analysis and external CFO services.
Key benefits
- A structured approach to growth with clear KPIs to scale from
- Ongoing follow-up that ensures progress, focus and timely adjustments
- Better overview that strengthens planning and preparation for upcoming campaigns
Our approach
- P&L forecast as part of onboarding alongside the annual campaign calendar
- Monthly follow-up on financial performance and marketing efficiency
- Access to external CFO partners for brands that need additional financial support
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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