Volume and quality across every format.
We build content setups around FABO's creator network, your in-house SoMe team and our videographer network. Each pillar plays a different role and together they cover the full funnel.
Up to 30 creators delivering from locations worldwide.
Our creator network delivers branded content from the right environments and personas. The best creators are retained on fixed agreements, producing content your in-house team simply cannot match in volume.
Videographers who set your brand standard.
Our videographer network produces high-end content for websites and campaigns. We give you access to leading production companies at the same or better pricing than going direct.
Key benefits
- Build a scalable content flow that keeps your brand consistently top of mind
- Access the FABO content framework with creators, in-house guidance and professional videographers
- Relieve your in-house team so content production does not depend entirely on them
- Cover both high-volume and high-end content across the full customer journey
Our approach
- FABO's influencer team delivers branded content through creators who understand lifestyle brands
- Advice and scaling of your in-house SoMe team for increased volume and quality
- Access to leading production companies at no additional cost
- Content structure targeted at awareness stages so the full funnel is supported
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book an intro call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 250.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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