Finding the missing who
It's rarely about how or what to do to grow, but about who to have on the team. One of the biggest challenges for many eCommerce brands is finding "the missing who". The person who can take the business to the next level.
Matching your company size
While all brands are unique, we see clear patterns in how organizations evolve with their size. A brand with 5-10 employees has completely different challenges than one with 30-35, and many experience the same challenges at exactly the same stages in their journey. This requires an in-house team and a resource setup that matches both growth rate and ambitions.
Utilising our network
We work closely with partners we use and trust ourselves. Partners who have documented experience in finding and attracting talent, building internal recruitment and onboarding processes, and structuring effective teams.
Key benefits
- Team structure advice based on your situation and experience from what leading eCommerce brands do
- In-house setup designed to either create stability or accelerate growth depending on which phase you are in
- Lower risk of mis-hiring and wasted resources
Our approach
- Identifying organizational gaps
- Collaborating with experienced HR & recruitment partners to find A-players
- Advising on role prioritization
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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