Speaks to where the audience actually is.
We build copywriting strategies based on market sophistication and awareness stage. For unaware audiences we write to a broader need. For conversion-ready audiences we keep focus sharp on product and offer.
Copy and creative working as one system.
We make sure the message in the creative and the copy in the ad always reinforce each other. Mixed messages are one of the most common performance killers in paid social.
Frameworks you can test, scale and build from.
We develop copy frameworks that can be tested and scaled across paid and organic strategy, building both short-term results and long-term brand value.
Key benefits
- Ensure consistency between creatives, copy and paid strategy so your full funnel performs better
- Reach a broader audience with messages matched to their awareness stage
- Build both short-term results and long-term brand value through targeted copywriting
Our approach
- Awareness-based copywriting adapted to each stage of the customer journey
- Match between copy and creative so messages reinforce each other
- Frameworks for copywriting that can be tested, scaled and create a red thread between paid and organic
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Explore how we applied these principles in practice.
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book an intro call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 250.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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