Creative that performs now and builds the brand long term.
A strong creative strategy is the foundation for profitable growth through social. We structure strategy around market sophistication and build creatives that reach both people in-market now and future customers.
Frameworks built around your current resources.
We work closely with clients to develop structured creative frameworks that fit the team's current capacity, with advice on how to scale that capacity over time.
Continuously scaling the concepts that work.
The framework tests, learns from and scales the concepts that create the most value, reducing reliance on discounts and short-term tactics.
Key benefits
- Develop a creative strategy that is profitable now and builds your brand bigger over time
- Reduce dependence on discounts by scaling on strong creative concepts to a broader market
- Get a clear team structure plan that enables more ambitious creative execution over time
Our approach
- Frameworks adapted to team resources with a path for future scaling
- Creative concepts that resonate with a broader market and convert existing awareness
- Continuous testing, learning and scaling of the best-performing creative concepts
- Data and knowledge-based strategy driven by lifestyle brand experience and deep market insight
Explore how we applied these principles in practice.
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book an intro call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 250.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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