A structured creator setup built around three roles.
We build influencer setups around giftings for larger out-of-budget profiles, paid influencers within budget, and creators for ongoing barter-based content deals. Each plays a distinct role in your content strategy.
Creators sourced exclusively for your brand.
We source creators exclusively for the brands we work with, negotiate deals on their behalf and ensure a stable flow of high-quality content that matches the brand's identity.
Continuous optimisation across paid and organic output.
Through close collaboration with paid social teams and tracking of both paid and organic performance we continuously optimise creator output for reach, relevance and conversion.
Key benefits
- Get a stable flow of branded content through creators that works in both organic and paid social
- Scale without pressuring your in-house team through externally produced creator content
- Build credibility and reach through relevant influencers and creators
- Continuously optimise performance through close collaboration between paid social and the influencer team
Our approach
- Giftings, influencers and creators each with their own role and purpose
- Exclusive sourcing and negotiation ensuring brand fit and handling everything from dialogue to contract
- Building an ambassador team with fixed retainer agreements for the best-performing profiles
- Performance tracking of both organic and paid content so we continuously learn and iterate
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book an intro call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 250.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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