Stable content flow

A creator team that delivers every single month.

A strong ambassador team creates continuity in your communication and ensures a stable content flow without starting from scratch each month. We identify and build long-term collaborations with creators and influencers who perform.

Best performers only

From one-off activation to fixed brand ambassador.

We select based on performance, brand fit and visual style, then convert the best profiles from single activations to fixed monthly content partners for both paid social and organic channels.

Fully managed

We handle all dialogue, negotiation and contracts.

We take over all dialogue, negotiation and coordination so you get access to high-quality content and reach without the operational overhead.

Key benefits

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  • Get a stable team of creators delivering content every month
  • Scale paid social and organic reach without pressuring in-house capacity
  • Negotiate better deals by consolidating volume with fewer, stronger partners
  • Build relationships that can be activated again and again

Our approach

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  • Identification of top-performing creators based on brand fit, paid and organic performance
  • Conversion to fixed collaborations with monthly content deliverables
  • End-to-end management by FABO from negotiation to signed contract
  • Ongoing evaluation and replacement so the team always consists of the highest-value profiles
Related case: Camille brinch

Explore how we applied these principles in practice.

Camille brinch
Benefits

Strong teams do award winning work

.
EY
EY Entrepreneur Of The Year
2022
The Sneaker Store
E-handelskonferencen
Top 20: “Best new e-commerce case”
2023
The Sneaker Store
E-handelskonferencen
Top 20: “Best e-commerce case under 100M”
2024
The Sneaker Store
E-handelskonferencen
Finalist: “Best e-commerce case under 100M”
2024
Living Flowers
E-handelskonferencen
Finalist: “Best e-commerce case under 100M”
2024
CAINTÈ
E-handelskonferencen
Winner: “Best e-commerce case under 100M”
2024
Neglefeber
TikTok
Official TikTok Case Studie
2024
FABO & The Sneaker Store
TikTok
Official TikTok Case Studie
2024
FABO & CAINTÈ
TikTok
Official TikTok Case Studie
2024
FABO (Our agency)
EPMA
EPMA:Paid Social Campaign Of The Year 2024: Finalist
2024
FABO & CAINTÈ
E-handelskonferencen
Top 20: “Best e-commerce case under 100M”
2025
CAINTÈ
E-handelskonferencen
Top 20: “Best e-commerce case under 100M”
2025
Vuffeli
E-handelskonferencen
Best e-commerce
2025
Skagen Clothing
EY
EY Entrepreneur Of The Year
2022
The Sneaker Store
E-handelskonferencen
Top 20: “Best new e-commerce case”
2023
The Sneaker Store
E-handelskonferencen
Top 20: “Best e-commerce case under 100M”
2024
The Sneaker Store
E-handelskonferencen
Finalist: “Best e-commerce case under 100M”
2024
Living Flowers
E-handelskonferencen
Finalist: “Best e-commerce case under 100M”
2024
CAINTÈ
E-handelskonferencen
Winner: “Best e-commerce case under 100M”
2024
Neglefeber
TikTok
Official TikTok Case Studie
2024
FABO & The Sneaker Store
TikTok
Official TikTok Case Studie
2024
FABO & CAINTÈ
TikTok
Official TikTok Case Studie
2024
FABO (Our agency)
EPMA
EPMA:Paid Social Campaign Of The Year 2024: Finalist
2024
FABO & CAINTÈ
E-handelskonferencen
Top 20: “Best e-commerce case under 100M”
2025
CAINTÈ
E-handelskonferencen
Top 20: “Best e-commerce case under 100M”
2025
Vuffeli
E-handelskonferencen
Best e-commerce
2025
Skagen Clothing
Typical questions

Good questions. Clear answers.

How do you measure success in a collaboration?
+

We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.

What does a collaboration with FABO look like in practice?
+

We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.

What tools do you use for attribution & tracking?
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We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.

Which industries do you specialise in?
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We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.

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