FABO was named after Facebook.
FABO is an abbreviation of (Fa)ce(bo)ok. As an integral part of a full-funnel strategy, Paid Social is the key element for predictably acquiring new customers at scale, supported by a creative strategy that performs now and builds the brand long term.
Over 250M DKK in annual spend with direct access to Meta and TikTok.
We have a direct relationship with Meta and TikTok and continuously develop our best-practice setups so you never risk wasting budget on a poorly executed campaign structure.
Learnings from leading brands turned into creative strategy.
We do far more than the technical side of Paid Social. We translate learnings from Denmark's leading fashion and lifestyle brands into creative strategies and build synergies across channels.
Key benefits
- Predictable acquisition of new customers at scale
- Build brand awareness while generating conversions across all funnel stages
- Cost-efficient traffic through platform-optimised campaign structures
- Use paid social to scale followers and grow owned media alongside paid spend
Our approach
- Focus on new customers optimising toward NC-ROAS rather than blended ROAS
- Campaign consolidation for stronger signals and scalability while preserving upper-funnel reach
- Creative strategy targeted at different awareness stages
- High creative testing volume of formats and messages based on funnel gaps
- Third-party tools like Triple Whale for better insight and budget allocation
- Direct collaboration with Meta and TikTok for ongoing access to latest best practices and beta features
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book an intro call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 250.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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