Influencer campaigns built around your brand vision.
We hand-pick relevant profiles, negotiate deals and make sure content and messaging work together with your paid setup, website and overall marketing. Larger activations work best for drops, launches and thematic events.
From casting to Spark codes we manage the entire process.
We run the full process from casting and campaign concept through dialogue, execution, deadlines, Spark codes, reporting and reactivation, so your team does not carry the operational load.
Influencer content that scales through paid channels.
The best influencer campaigns do not stop at organic reach. We integrate creator content directly into paid social via Spark Ads and systematic content reuse for maximum return on the investment.
Key benefits
- Build broad awareness and brand loyalty through larger profiles and storytelling
- Strengthen launches, drops and collections with strong media momentum in a short window
- Avoid internal bottlenecks with FABO leading all coordination and dialogue
Our approach
- Strategic profile selection based on audience, visual style and reach
- Full campaign management from idea and casting through content and delivery
- Integration with paid social including Spark Ads and content reuse in ads
- Ongoing reporting and reactivation to build relationships and create continuity
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book an intro call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 250.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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