Reports that generate themselves.
Reports that previously required hours of manual work are now generated and delivered continuously, both internally and directly to clients. This lets us work more proactively and focus on what actually matters.
Understands your business in context.
Moby operates directly on Triple Whale's data structure, trained on over 55 billion dollars in revenue. It accounts for seasonality, KPIs and business goals, and combines attribution, forecasting and MMM input to deliver relevant suggestions.
Agents tailored to your specific business.
We create both predefined and custom agents per client, from inventory replenishment and anomaly detection to channel budget allocation and monthly market analysis.
Key benefits
- Faster reaction to changes in inventory, revenue and performance without waiting for manual reporting cycles
- A proactive framework that makes it easier to spot problems before they affect results
- Less time spent on manual repetitive tasks so the team can focus on what drives growth
Our approach
- FABO has invested in Moby Agents on behalf of all clients at no extra licence cost
- Agents combine input from attribution, forecasting and MMM for well-rounded recommendations
- Both predefined and custom agents tailored to each individual business
- Key reports generated and delivered continuously internally and directly to the client
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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