A campaign plan and P&L as the foundation.
One of the first things we establish is structure: a P&L forecast and a concrete campaign plan for the year which we follow up on month by month.
Offer, ads, landing page and financial targets per campaign.
For each major campaign we develop a strategy covering offer and ad activation, early access and coming soon formats, landing page recommendations, custom webhooks to measure lead value and a clear budget and revenue forecast.
Hard and soft metrics tracked after every campaign.
After each campaign we systematically evaluate both hard metrics like conversion rate, lead value and Gross Profit:CAC, and soft metrics like organic follower growth, share of search and influencer traction.
Key benefits
- Create structure with a clear campaign plan and P&L forecast as the foundation
- Achieve higher lead value through custom webhooks that measure performance per landing page
- More effective campaign framework through tested and validated campaign strategies
- Improve campaign by campaign with systematic evaluation of performance
Our approach
- Offer and ads with focus on Early Access and Coming Soon formats alongside conversion ads
- Custom webhooks to measure lead value from both quick forms and website landing pages
- Project management, forecast and financial targets for full visibility over budget, revenue and timeline
- Performance tracking on both hard and soft metrics including Gross Profit:CAC, lead prices, organic growth and share of search
Strong teams do award winning work
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Good questions. Clear answers.
How do you measure success in a collaboration?
We benchmark every collaboration on two things: hard metrics and soft metrics. Hard metrics cover top and bottom line growth, MER and other key financial KPIs. Soft metrics cover share of search development, the ability to attract the right influencers, and how well internal resources are being allocated. Most agencies stop at last-click attribution and miss the brand-building side entirely. We don’t, because sustainable growth requires both.
What does a collaboration with FABO look like in practice?
We start with an intro call to confirm there’s a genuine match, then invest 50+ hours in a brand and GTM strategy that maps out exactly what needs to happen and in what order. Once that’s aligned, we move into execution with a dedicated team of 3 to 6 specialists, biweekly creative reporting and monthly strategy and financial reviews. We also run workshops around specific bottlenecks as they come up. The goal is a collaboration that improves over time, not just one that starts strong.
What tools do you use for attribution & tracking?
We’ve tested a lot and landed on the same core stack for almost every case: Shopify as the CMS, Triple Whale for attribution and business intelligence, ProfitMetrics for profit-based bidding and server-side tracking, Klaviyo for email and SMS, DataFeedWatch for feed optimisation, and Confect for catalogue creative on Paid Social. In 2025 we became the only Triple Whale Platinum Partner in the EU, which means better pricing and implementation support for the brands we work with.
Which industries do you specialise in?
We work exclusively with eCommerce, with a particular focus on fashion and lifestyle brands. That specialisation is what allows us to go deep rather than broad. We’ve built our entire framework around the specific dynamics of scaling eCommerce brands profitably, and every case we take on sharpens that further.
Book a discovery call about your business goals.
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Fill out the information below and we will contact you as soon as possible.
Contact us only if your turnover exceeds EUR 200.000 incl. VAT / month.
If you prefer to call us directly, you are of course also welcome to do so.
(+45) 20765222
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